The rebrand marks Sight and Sound’s move towards a powerful new identity that encompasses both print and digital, celebrating film as a unique art form but with the magazine remaining at the core of the brand ecosystem.
With a nod to Sight and Sound’s heritage, the new logo is a reimagining of a previous design from the 1970s using Aldo Novarese’s classic Eurostile and referencing an era that believed in film’s indisputable place in culture and society.
The magazine’s design language is inspired by the graphic language of film clapperboards, with bold typography and visible grids used throughout.
Different colour backgrounds are used to signpost each section within the magazine, and the masthead colour on the cover changes according to the content.
Pentagram’s new identity and redesign of the magazine is a confident expression of the hugely respected brand and will ensure that Sight and Sound will continue to appeal to film lovers old and new for years to come.
Following on from the magazine’s complete redesign and new masthead which was revealed in the September issue, this month Wes Anderson’s The French Dispatch takes over Sight and Sound.
Black features heavily in all of the brand communications, and the team created a complementary colour palette to be used alongside it.
The magazine launches with four different cover stars (Chloé Zhao, Steve McQueen, Sofia Coppola and Luca Guadagnino) who all contribute to the issue’s special ‘Future of Film’ theme.
The print magazine is supported by social media and digital channels with real-time reviews and commentary.
Editor-in-Chief Mike Williams has refreshed the editorial content with new contributors and sections, greater access to the magazine’s unique archive interviews.